RedCan.Be - Freelance designer & full-time thinker.

Hi, I’m Red. Freelance designer & full-time thinker.

I can do many things. Among them visual identity, web layout & wireframing, information architecture and print design.
I’m 22, owner of a BA degree in Design, and a free spirit. As for thinking, that's just another thing I like to do :)

My work style is primarily driven by honest, creative ideas, and secondarily supported by on-the-spot, strongly documented information.
Directly influenced by that, my work process is mostly action-centered, and frequently disregards any planned sequence of stages. What proves consistence in the end is the final result of every design project I sign for.

If anything you see here resonates with you in some way, don't hesitate to check the contact page and say Hello!

If you feel like doing it, drop me a line or two. Or even three.
Keep it in the range of 100 words, and we’ll be fine. Thanks :)

Or you can mail me directly at hello@redcan.be.

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Identity for a local medical clinic. Both the field of activity and the subject (a soon-to-be-open medical facility) made out of this project an extremely pleasant one to work on.
The graphic symbol has roots in both the symmetrical greek cross and the well known “Hospital” road sign, elements that morph and merge in the logo, in order to form a capital “P”, hinting the name of the business: Promedica – The medical center for diagnosis and treatment.

The anatomy of a fall. 297 x 420 mm print, based on William Ernest Henley’s poem, “Invictus”.

Web layout proposal for a Bucharest based creative studio. It was rejected, late August 2012.

My diploma project, an effort to correct the deffective visual communication system of a local public transport company. The existing problems ranged from visual and verbal identity to ticket graphics and outdoor signage.
After judging the actual needs of the project, I decided to try something bigger than a simple identity refresh and gave my best to come up with a solid branding solution. Some of the results show up as you scroll down the page.

The city in which the transport company operates is widely known as “the city of 7 hills”. That particular title became the key to the central identity idea, and, therefore, I started the main presentation with the bare definition of the word.
“Hill” = A well-defined natural elevation smaller than a mountain.

The philosophy behind the future identity revolves around the idea of freedom: primarily it deals with the freedom of choice, and then carefully underlines the freedom of movement and its importance (essential aspect to the transportation services).
A close translation for the proposed slogan would be “Get where you’re going”.

Three conceptual prints based on lyrics by Stereophonics and The National. Each of the concluding quotes belongs to Chuck Palahniuk, while the engine that binds it all together is my late winter depression. A sort of sacrifice for the spring that is to come at some point.

Another identity idea for a fictional coffee shop chain. Because I drink coffee.
Who knows, maybe when I’ll be 40 I’ll start sketching convertible sports cars.

In the first half of 2011 I did this business card prototype as a solution to an assignment that required the use of hidden sliders in a design project. As the final result presented below might seem a bit strange, it’s important to have in mind that the value of the project is represented by the idea behind it, and, in other words, the process can be applied to business cards covering a wide range of domains.

This is an experimental brochure that resulted as I was trying to come up with an original way to present a logo I had to make as school assignment. The starting point for the logo was an old norse symbol, the troll cross. After that, it’s all about unfolding.

As every young designer wannabe, I too, at some point, did a couple of minimalist movie posters. Here’s the result.

This is an exercise branding project I did for a school assignment, on the subject of travel agencies.
Amoeba was an idea born out of the need of a different approach regarding the subject, and was meant as a brand that could’ve easily promote interesting offers, others than the mighty all-inclusive-hotel-room holidays.

A campaign idea I developed in November 2010, during a workshop held by Ulrike Bruckner (musterfirma.org).
Though it may not seem so at first sight, the project esentially deals with the misuse of words.

Entry for a national graphic design contest, which in the end brought me a nice 10th place. Nevertheless, it’s an idea in which I really believe, and a great starting point for a brand idea, that I would apply at any time on a real business model, if I had the means :)